Signed Artist - Leopoldo Metlicovitz - Madama Butterfly

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Leopoldo Metlicovitz (1868-1944) was a commercial artist, lithographer, painter, and graphic designer in Italy. His work reflects the art nouveau style of the day. Leopoldo Metlicovitz’s work can be identified by his initials, "LM," printed on most of his artwork. Among his operatic assignments was to design scenes, in conjunction with the world premiere of Puccini's "Madama Butterfly" in 1904, to be used primarily for advertising. These mini works of art were created in soft but striking colors. This twelve-card set of designs was published by G. Ricordi and Company in Milan, numbers 209 through 220. Initial printing runs can be identified by the undivided address side; later runs have divided backs for both the address and greeting.
Henry W. Savage, the opera impresario, presented the first American production (in English) of "Madama Butterfly" in Washington D.C. in October, 1906. Savage used the postcards from Metlicovitz's Buttefly set to advertise his English Grand Opera tour around the United States in 1906-07. Collectors and historians could follow Savage's tour by finding these advertising postcards.